28th January 2015

Alder King sponsors Bristol Shaun in the City

Alder King is delighted to confirm that it is a sponsor of this summer’s Shaun in the City public arts trail in Bristol, featuring Aardman Animations’ internationally acclaimed character Shaun the Sheep.

Shaun in the City will see giant decorated sculptures of the nation’s favourite BBC children’s TV character Shaun the Sheep appearing in the streets and parks of London and Bristol to raise money for children in hospitals across the UK, including Bristol Children’s Hospital.   

This much-anticipated charity initiative follows the hugely successful Gromit Unleashed arts trail in 2013 which raised £2.3 million for Bristol Children’s Hospital.

Alder King’s Shaun the Sheep will be one of 60 colourful and witty sculptures displayed in high profile locations in and around Bristol during July and August.  The line-up of prestigious artists and celebrities and the locations featured on the trails will be revealed as the campaign unfolds.   

The trails coincide with the Chinese Year of the Sheep and will follow the release of Aardman’s Shaun the Sheep Movie in January.  In the autumn following the trails, both flocks will go on display in two exhibitions before being auctioned to raise money for sick children in hospitals across the UK, including Bristol Children’s Hospital.

Martyn Jones, senior partner at Alder King, said: “We feel very privileged and excited to be part of this amazing charity initiative which harnesses the creative talent and community spirit for which Bristol is renowned to support sick children in hospitals across the country.”

Nick Park said: “The Shaun in the City trail means so much to me. This opportunity to bring an arts trail to life with Gromit’s pal Shaun the Sheep is baa-rilliant. Shaun is such a well-loved character with fans all over the world. He will add such colour to our streets and I am sure many will flock to Bristol to be part of the fun. I am particularly looking forward to working with so many talented artists and seeing how they will use Shaun as their canvas!”

Nicola Masters, director at Wallace & Gromit’s Grand Appeal, said: “Following the success of Gromit Unleashed, we can’t wait to bring Shaun in the City to Bristol, where there is so much love and support for Shaun the Sheep and the Grand Appeal.

“We are hoping that, like Gromit Unleashed, Shaun in the City will bring fun and creativity to the community, as well as drawing national and international attention to the city whilst raising vital funds to support children in hospitals.”

Shaun the Sheep is one of Aardman’s best-loved characters with over four and a half million fans on social media and TV series which are broadcast in 170 territories worldwide.

For more information, visit www.shauninthecity.org.uk